Agent Provocateur Taps Kim Turnbull as Muse for SS25 Swimwear in Ibiza

Agent Provocateur’s SS25 swimwear drops with Kim Turnbull as muse, featuring bold bikinis and luxe details shot in sunny Ibiza.

Agent Provocateur has unveiled its Spring/Summer 2025 swimwear campaign, starring DJ and It-Girl Kim Turnbull as its newest muse. It’s the brand’s first swim collection in seven years, captured in Ibiza’s sun-drenched paradise.

Turnbull models bold, seductive bikinis featuring Agent Provocateur’s signature gold hardware, blending luxury with playful summer energy.

“I’m so honored to be part of this,” Turnbull shared. “Agent Provocateur has always been in my life. I used to wear my mum’s hand-me-downs, so this feels full circle. And shooting in Ibiza feels like home.”

Creative Director Sarah Shotton said, “Kim captures everything we love about summer—magnetic, inviting, and totally at ease. She brings realness, confidence, and cool to our swimwear.”

Agent Provocateur added, “As a rising force in fashion and music, Kim embodies confidence, sensuality, and fearlessness. This campaign champions women who own their power—on the beach, at the decks, and everywhere in between.”