Amelia Gray Brings Edge to PUMA’s Mostro Campaign Featuring the “Pelé Yellow” Drop

Amelia Gray fronts PUMA’s Mostro campaign, spotlighting the bold “Pelé Yellow” sneaker drop coming June 5. Retro lines meet modern street style.

PUMA’s iconic Mostro sneaker makes a bold comeback, and model Amelia Gray is leading the charge. In a gritty, nocturnal-inspired campaign, Gray channels the rebellious spirit of the “Pelé Yellow” Mostro—an eye-catching sneaker that fuses vintage athletic design with streetwear swagger.

The sneaker blends the sleek look of a 1960s track spike with the laid-back vibe of an ’80s surf shoe. A spiked sole and Velcro strap add edge to the streamlined silhouette, making it a standout piece whether styled up or down.

Amelia Gray nails the vibe in oversized jeans, red socks, and a sheer black top—effortless, unexpected, and cool. “It’s comfy, cool, and just really easy to wear,” she says of the Mostro.

The “Pelé Yellow” Mostro officially drops June 5, 2025, and will be available at PUMA.com, PUMA flagships, and select global retailers—with more colorways to come later this year.