Gucci Taps Emily Ratajkowski for Monogram-Soaked Cannes Campaign

Emily Ratajkowski stars in Gucci’s GG Monogram campaign in Cannes, blending real-life moments with bold style from the Gucci Savoy collection.

Emily Ratajkowski takes center stage in Gucci’s latest GG Monogram campaign, shot on location in Cannes by photographer Daniel Arnold. The vibe? Candid, sun-soaked, and unmistakably cool.

From glittering nights to barefoot beach strolls, Emily wears a mix of denim, swimwear, and standout looks—all styled with accessories from the Gucci Savoy line. The GG Monogram is front and center, featured on classic bags, travel-ready staples, and standout pieces like the new Giglio bag, first seen at Gucci’s Cruise 2026 show in Florence.

Stylist Virginie Benarroch keeps things fresh with oversized sunglasses, printed scarves, and easygoing footwear. One moment Emily’s lounging on a boat in slippers, the next she’s striding through a crowd in full sparkle—each shot blending style with spontaneity.

This campaign doesn’t just showcase clothes—it captures motion, freedom, and how the GG Monogram fits into real life, wherever it goes.