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H&M’s Summer 2025 Collection Feels Like a Vacation in Every Look

H&M’s Summer 2025 collection, starring Olivia Vinten, delivers breezy, beachy fashion perfect for vacation days and carefree summer vibes.
H&M Turns Summer 2025 Into a Dreamy Vacation Moodboard

H&M just dropped its Summer 2025 collection, and it's basically your vacation moodboard come to life. Starring model Olivia Vinten, the campaign is set against a dreamy coastal backdrop that screams beach days and golden hour vibes.

The lineup features breezy co-ords, relaxed slip dresses, and bold striped pants—each look capturing the carefree spirit of summer. Olivia shines in a sporty black bandeau and flared skirt, then switches to a lemon-print set that’s made for sunshine. A simple yellow dress adds a touch of effortless charm.

The color palette keeps things easy with black, white, and soft pops of yellow. Accessories like fringed straw bags, thong sandals, and chunky necklaces tie it all together with a relaxed, boho twist.

Whether you’re hitting the beach, wandering the city, or just soaking up the sun at home, H&M’s new styles bring the freedom of summer wherever you are. It’s easy, fun, and made to move with you.

Olivia Vinten Models H&M’s Breezy, Beach-Ready Summer Line

H&M’s Summer Collection Is Made for Sun-Soaked Getaways

H&M’s Summer Collection Is Made for Sun-Soaked Getaways

Feel-Good Fashion: H&M’s Summer 2025 Is a Vacation in Clothes

H&M’s Summer 2025 Collection

H&M’s Summer 2025 Collection

H&M’s Summer 2025 Collection

H&M’s Summer 2025 Collection

H&M’s Summer 2025 Collection

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