Modelones Taps Nail Star Sarah Haidar as Global Ambassador

Sarah Haidar joins Modelones as brand ambassador to launch trend-driven nail art and shape pro-grade, at-home gel polish innovation.

Modelones has announced its newest brand ambassador: Sarah Haidar (@heluviee), a viral nail artist with over 1.8 million followers and a major presence in beauty media. Known online as the “Pinterest Hand Girl,” Sarah is now the Global Pro Nail Artist for Modelones.

Her unique nail designs—rooted in pearlescent finishes, organic shapes, and clean lines—have set trends across platforms. From shiny cat-eye styles to bold jelly gels and vivid colors, her work blends everyday wearability with artistic flair.

Sarah will collaborate closely with Modelones to develop new collections, bringing her eye for trendsetting designs and passion for accessible, pro-level nail care.

"I love how Modelones keeps pushing out fresh, trend-forward products," she said. "They really understand what nail lovers want, especially for summer and beyond."

She revealed her top pick from the lineup: Shade 2614—a shimmering, beachy light blue. “It’s this perfect mermaid color. Light catches it just right—it’s soft, fresh, and versatile.”

Sarah officially kicked off her partnership during Modelones’ 10th anniversary U.S. tour, 10-Year On The Go, on May 25, 2025. The event marked a decade of innovation and community celebration. “The energy was incredible,” she recalled. “It felt like a true celebration of creativity and confidence.”

Since launching in Los Angeles in 2015, Modelones has expanded to over 30 countries and grown a global fan base of 10 million+. It’s collaborated with big names like Tom Bachik and earned coverage from Glamour, Bustle, and ELLE. The brand’s recent product showcase at the Eiffel Tower and top ratings on Amazon show just how far it’s come.

With Sarah Haidar on board, Modelones is set to take its nail game—and yours—to the next level.