Chanel Takes Over Paris with Street-Smart Fall 2025 Looks

Mona Tougaard brings modern edge to Chanel’s Fall 2025 campaign, turning Paris streets into a runway with sharp tailoring and iconic accessories

Chanel hits the pavement with purpose in its Fall 2025 campaign, starring Mona Tougaard and shot across the streets of Paris by Mikael Jansson.

Far from a typical backdrop, Paris becomes the runway — and Tougaard commands it with effortless cool. Styled in rich textures, sharp silhouettes, and timeless Chanel touches, she brings the brand’s legacy into the now.

Think moody black tweeds, shimmering golds, crisp whites, and bold tailoring. Oversized pockets, braided trims, and gleaming buttons hint at Coco Chanel’s heritage, but the attitude is unmistakably 2025.

Accessories steal the spotlight: a slouchy quilted tote toughened up with hardware, a gold mini bag with high-shine attitude, and a playful minaudière shaped like oversized pearls — now a viral favorite.

The collection balances polish with punch — high-collar blouses, leather ruffle sleeves, and statement outerwear that feels both iconic and street-ready.

This campaign isn’t about nostalgia. It’s about rewriting the codes. It’s Chanel on the move — confident, modern, and totally in tune with the rhythm of today.