Chanel Fall/Winter 2025 Campaign

Chanel hits the pavement with purpose in its Fall 2025 campaign, starring Mona Tougaard and shot across the streets of Paris by Mikael Jansson.

Far from a typical backdrop, Paris becomes the runway — and Tougaard commands it with effortless cool. Styled in rich textures, sharp silhouettes, and timeless Chanel touches, she brings the brand’s legacy into the now.

Mona Tougaard Owns the Streets in Chanel’s Fall 2025 Paris Campaign

Think moody black tweeds, shimmering golds, crisp whites, and bold tailoring. Oversized pockets, braided trims, and gleaming buttons hint at Coco Chanel’s heritage, but the attitude is unmistakably 2025.

Accessories steal the spotlight: a slouchy quilted tote toughened up with hardware, a gold mini bag with high-shine attitude, and a playful minaudière shaped like oversized pearls — now a viral favorite.

Chanel Fall/Winter 2025 Campaign

The collection balances polish with punch — high-collar blouses, leather ruffle sleeves, and statement outerwear that feels both iconic and street-ready.

Chanel Fall/Winter 2025 Campaign

This campaign isn’t about nostalgia. It’s about rewriting the codes. It’s Chanel on the move — confident, modern, and totally in tune with the rhythm of today.