Kate Moss & Chloë Sevigny Bring 'Velvet Heat' to Saint Laurent's Fall 2025 Campaign
Kate Moss & Chloë Sevigny star in Saint Laurent’s ‘Velvet Heat’ campaign—raw, cinematic, and dripping with effortless cool.
Saint Laurent’s Fall 2025 campaign, Velvet Heat, is a masterclass in letting icons be icons. Shot by Mert Alas across sun-drenched Los Angeles, the series feels like stolen moments from a film—unscripted, intimate, and dripping with attitude. And who better to lead it than Kate Moss, the woman who’s spent decades defining effortless cool?
Moss takes the wheel (literally) in a vintage convertible, wrapped in a caramel shearling coat over a slinky black mini dress. On the beach, she lounges in a charcoal sweater, accessorized with Saint Laurent’s burgundy Icare bag and bold malachite earrings. By night, she slips into an oversized leather jacket paired with a rosewood pink skirt, proving that no one does after-hours glamour quite like her.
The campaign’s magic lies in its spontaneity—whether she’s curled up in a bungalow in a mustard silk dress or lounging in lace lingerie, every shot feels like a glimpse into Moss’s world. And when she crosses paths with Chloë Sevigny, the duo turns a poolside dip into a moody, black-slip-clad moment straight out of a ‘90s indie flick.
Saint Laurent’s signatures—cat-eye sunglasses, the Loulou bag, strappy stilettos—are woven throughout, but never overpower. Instead, they complement the collection’s mix of sharp tailoring and sensual draping, all filtered through Moss’s irreplicable vibe.
The accompanying film, also by Alas, seals the deal: Moss racing barefoot on the beach, lost in music, reciting poetry—capturing her exactly as she wants to be seen: untamed, unhurried, utterly free.
Between the golden light and the campaign’s tactile textures (that shearling, that lace), Velvet Heat feels like summer’s last sigh before fall arrives—and we’re savoring every frame.













