Kylie Jenner’s Miu Miu Fall 2025 Campaign Faces Social Media Backlash

Kylie Jenner’s Miu Miu Fall 2025 campaign sparks backlash as fans question the fit between her image and the brand’s aesthetic.

Kylie Jenner’s appearance in Miu Miu’s Fall/Winter 2025 campaign has sparked backlash online. The collection, titled “Femininities,” features Jenner alongside Lou Doillon, Rila Fukushima, Cortisa Star, Towa Bird, Yura Romaniuk, and Myha’la in visuals celebrating individuality and challenging traditional beauty standards.

Shot in a retro style with oversized knits, slouchy socks, dress shoes, and fur stoles, the campaign reflects Miuccia Prada’s love of awkward, personal expressions. However, many social media users felt Jenner’s image clashed with the brand’s aesthetic. One Instagram user wrote, “This is so ugly, I don’t get why people are liking it,” while another added, “She looks terrible, I’m sorry.”

Criticism focused on her poses and styling. “Those shoes look weird, and she’s doing the dead eyes pose again,” read one comment. Others compared it to Kendall Jenner’s past Miu Miu shoot, writing, “I feel like the photographer hates the Jenners omg.”

The backlash highlights tensions when celebrities front campaigns that don’t align with public expectations. Miu Miu’s unconventional casting often sparks debate, but Jenner’s involvement has amplified scrutiny, showing how quickly social media can shape fashion narratives.