Miu Miu Tops Lyst's Q2 Rankings as Suede Boat Shoe Drives Hype

Miu Miu Is Officially the Hottest Brand of Q2, According to Lyst Lyst’s latest quarterly ranking is in—and Miu Miu has reclaimed ...

Miu Miu Is Officially the Hottest Brand of Q2, According to Lyst

Lyst’s latest quarterly ranking is in—and Miu Miu has reclaimed its spot as the #1 hottest fashion brand, knocking Loewe down to second place. The surge comes thanks to one standout accessory: the brand’s logo-embossed suede boat shoe, which became a must-have for its mix of preppy charm and edgy appeal.

Why Miu Miu Won Q2

✔ Shoe dominance – 60% of Q2’s hottest products were footwear, with Miu Miu’s boat shoe ranking 4th overall

✔ Youthful energy – The brand’s playful yet sharp aesthetic resonated with shoppers

✔ Strategic pricing – High-impact accessories at relatively accessible price points drove demand

The Rest of Lyst’s Top 10

Miu Miu (↑ #1)

Loewe (↓ #1) – Analysts link its dip to Jonathan Anderson’s departure rumors

Saint Laurent (→ steady)

Prada (↑ one spot)

Coach (↓ two spots)

The Row (↑ big gain, thanks to Jonathan Bailey’s Dune sandal moment)

Key Trends from the Report

Footwear rules – Birkenstock entered the top 20, while The Row’s flip-flops saw a 162% search spike

Under-the-radar brands rising – Pucci (up 96%), Róhe (tailoring demand +27%), and Jacques Marie Mage (eyewear +34%) gained steam

Affordable luxury wins – Shoppers leaned into statement accessories over head-to-toe runway looks

What This Means for Fashion

Lyst’s data confirms that post-pandemic shoppers want bold, versatile pieces—not just head-turning runway styles. Miu Miu’s ability to turn one shoe into a cultural moment secured its top spot, setting the tone for the rest of 2024.

See the full rankings & shop trending pieces: Lyst.com