Pomellato Names Roy Wang as Global Brand Ambassador

Chinese superstar Roy Wang named Pomellato's global ambassador, blending contemporary style with the brand's Italian craftsmanship.

Chinese superstar Roy Wang is adding a sparkling new chapter to his luxury portfolio. The multi-hyphenate entertainer - previously known for collaborations with Chopard watches and Swiss brand Bally - has just landed his first fine jewelry role as Pomellato's global ambassador.

This milestone marks Wang's official debut in the world of high jewelry, following his recent front-row appearance at Miu Miu's Fall 2025 show in Paris. The appointment signals both Wang's growing influence in fashion and Pomellato's strategic push to connect with younger, global audiences.

"Roy embodies the perfect balance of contemporary edge and timeless elegance we cherish," said Pomellato CEO Sabina Belli, highlighting how the 23-year-old star's personal style aligns with the Italian jeweler's bold yet wearable designs.

For Wang, whose career has spanned K-pop fame with TFBOYS to solo music success and acting, this partnership represents a natural progression. "Pomellato pieces feel like wearable art," Wang shared. "I'm honored to introduce their craftsmanship to new generations."

The collaboration will see Wang front campaigns for Pomellato's signature collections, including the colorful Nudo line and intricate Iconica pieces. Industry insiders note this move strengthens Pomellato's position in Asia while giving Wang a prestigious first foothold in fine jewelry.

As Wang transitions from watch ambassador (Chopard) to leathergoods (Bally) and now precious gems, his fashion credentials continue rising - with this partnership placing him alongside jewelry's elite.