Sydney Sweeney Goes Topless in New American Eagle Fall 2025 Campaign

Sydney Sweeney goes topless in American Eagle’s Fall 2025 campaign, modeling jeans she designed to support mental health and DV awareness.

Sydney Sweeney is turning up the heat in American Eagle’s new Fall 2025 campaign. Released Wednesday, the photos show the Euphoria star posing topless under an open denim jacket she designed, paired with wide-leg jeans featuring a butterfly embroidered on the back pocket to support domestic violence awareness.

The limited-edition denim jacket ($80) and “The Sydney Jeans” ($90) will donate 100% of proceeds to Crisis Text Line, providing 24/7 mental health support.

In another shot, Sweeney flaunts her toned midriff in an oversized white T-shirt tied at the waist, styled with jeans featuring a double waistband.

“There is something so effortless about American Eagle,” Sweeney shared. “They’ve grown with me through every version of myself.”

She teased the campaign on Instagram with a playful caption: “i have great jeans…now you can too,” sharing a video of herself inspecting a car hood in her wide-leg denim before driving away.

Adding extra cuteness to the shoot was her new puppy, who made an appearance alongside the actress.