Victoria’s Secret Launches FlexFactor Bra with Candice Swanepoel Leading the Charge

Candice Swanepoel stars in Victoria’s Secret’s FlexFactor Bra campaign—designed to move with you and feel like a second skin.

Victoria’s Secret hits the streets with a new kind of comfort.

The brand just unveiled its latest innovation: the Body by Victoria FlexFactor Bra. At the center of the campaign is Candice Swanepoel, moving freely through an urban backdrop with co-stars Dakota Moore-Lizotte, Devyn Garcia, and Paloma Elsesser. Shot by Charlotte Wales, the visuals highlight ease, confidence, and fluid motion.

The FlexFactor Bra is designed for everyday wear with zero compromise. Its bonded, ultra-light design hugs the body with a barely-there feel. Memory foam cups adapt to your shape, while the flexible titanium alloy wire offers support that moves with you—not against you.

Swanepoel leads the way in showing how comfort and style coexist. No pinching. No digging. Just soft, adjustable straps and a nearly invisible frame that keeps up with every move.

Available in sizes 32A to 38DD, the bra starts at $49.95. Matching Flex Panties, including thongs, mid-rise bikinis, and briefs, begin at $16.95. Sleepwear options from the collection start at $44.95.

This isn’t just lingerie—it’s comfort that works overtime.