Addison Rae Makes Low-Rise Lucky Brand Jeans Her Go-To

Addison Rae loves her low-rise Lucky Brand jeans—named in a recent GQ feature. Here's how to style this Y2K throwback effortlessly.

Addison Rae is giving her Y2K fashion obsession a refresh—this time starring a pair of low-rise Lucky Brand jeans. Addison Rae has been a longtime fan of Lucky Brand, but now the TikTok star and rising singer has taken her love for the label one step further—designing her own pair of jeans.

The partnership began when Lucky Brand noticed Rae performing in its denim and later gifted her a vintage Lil’ Maggie style. Soon after, she was spotted wearing the jeans around Los Angeles. That sparked a deeper collaboration, leading to the redesign of one of the brand’s most nostalgic styles: the Ultra Low Rise Flare.

Serving as creative director, Rae reimagined the early-2000s classic with modern details. The updated Addison Ultra Low Rise Flare includes a collectible back patch, a custom hang tag, and Lucky Brand’s vintage “Lucky You” fly label.

The campaign for the launch was shot at downtown L.A.’s historic Million Dollar Theatre, with Mitch Ryan directing. Alongside the creative direction, Rae stars in the visuals, cementing her role as both muse and designer.

The jeans will officially launch in the U.S. this Thursday, marking Rae’s first foray into denim design and solidifying her influence in bringing back the low-rise trend.