Best Friends Candice Swanepoel & Joan Smalls Front Anne Klein’s Fall Campaign

Anne Klein’s Fall 2025 campaign celebrates the power of female friendship, starring real-life besties Candice Swanepoel and Joan Smalls. Shot in New York by photographer Matt Easton, the campaign honors women who gracefully balance careers, personal missions, and uplifting one another.

“We wanted to highlight women celebrating women—it’s core to our brand,” said Jameel Spencer of WHP Global, Anne Klein’s parent company. “Joan and Candice embody strength, ambition, and authentic sisterhood.”

For Smalls, a Puerto Rican model and philanthropist, this marks her second Anne Klein campaign. “Doing this with my best friend makes it even more special,” she shared. Swanepoel, a South African model and Tropic of C founder, continues her brand partnership after serving as ambassador in 2023.

The campaign—featuring tailored separates, bold dresses, and accessories—debuts in Harper’s Bazaar’s September issue.

Candice Swanepoel and Joan Smalls Reunite for Anne Klein’s Women-Powered Fall Shoot

Candice Swanepoel and Joan Smalls Reunite for Anne Klein’s Women-Powered Fall Shoot

Joan Smalls for Anne Klein