Guess Jeans Brings Vintage Vibes and Summer Heat in 2025 Campaign

Guess Jeans is bringing the heat with its Summer 2025 campaign, starring Alana Champion and Evan Mock against the dreamy backdrop of golden-hour California fields

The duo captures the essence of carefree summer days in vintage-wash denim cutoffs, ribbed tanks, retro button-ups, and worn-in jeans. With every look styled for movement and comfort, the vibe is effortlessly cool — made for road trips, house parties, and sunset hangs.

Creative director Nicolai Marciano injects new life into the brand’s iconic style, blending laid-back romance with West Coast energy. Classic GUESS logos pop on varsity tees and tanks, while leather belts and denim jackets round out the looks.

It’s the kind of collection that feels like summer nostalgia — timeless, easy, and always ready for the next adventure.