Rosé Unveils Chrome PUMA Speedcat in Sleek Industrial-Inspired Campaign

Rosé debuts the PUMA Speedcat Chrome Edition, blending motorsport heritage with a sleek metallic finish. Launching August 14, 2025.

Following her 2025 PUMA Speedcat campaign, Rosé returns with a striking update — the PUMA Speedcat Chrome Edition.

This new release transforms the iconic motorsport silhouette with a high-shine metallic silver finish, debuting in an industrial set surrounded by stacked tires and twisted steel. The polished chrome surface catches the light from every angle, giving the low-cut, aerodynamic sneaker a bold, futuristic edge while preserving its racing heritage.

Rosé is at the center of the campaign, moving with ease against the gritty backdrop. The reflective upper plays off the steel and rubber textures around her, reinforcing the Speedcat’s dual identity as both a performance shoe and a fashion statement.

Key features — from the slim, ground-hugging profile to its streamlined build — remain unchanged, ensuring agility and comfort. The chrome finish elevates the design into statement territory, blending motorsport function with runway-worthy style.

The PUMA Speedcat Chrome Edition launches August 14, 2025, online, in flagship stores, and at select retailers — continuing Rosé’s evolution of the Speedcat line into a modern icon.