Zendaya Drops First Co-Designed Sneaker with Law Roach for On's Fall 2025 Campaign

Zendaya and Law Roach launch their first co-designed sneaker, the Cloudzone Moon, in On's Fall 2025 “Be Every You” campaign.

Zendaya is stepping into a new chapter — this time, with her longtime stylist Law Roach officially by her side.

On Thursday, the actress and On ambassador unveiled the Cloudzone Moon, her first co-designed sneaker with Roach and Swiss sportswear brand On. The new model builds on the original Cloudzone style Zendaya debuted in Spring 2024, blending On’s performance tech with her signature minimal aesthetic.

The Cloudzone Moon features a breathable mesh upper, padded heel and forefoot support, and a sculpted midsole with next-gen CloudTec cushioning — made for comfort, softness, and stability.

The shoe launches alongside On’s “Be Every You” campaign, which highlights themes of identity and duality. Directed by Bardia Zeinali and photographed by Emily Lipson, the campaign showcases Zendaya moving across four moonlit sets, each reflecting a different side of herself.

“Movement has always been how I connect with myself,” Zendaya said in a statement. “We’re all made of many parts — and this campaign is about honoring every version of who we are.”

Roach also styled Zendaya for the shoot, incorporating new looks from On’s Fall 2025 collection, including a bomber jacket, bodysuit, and matching track set.

The partnership isn’t slowing down — a second co-designed shoe, the Cloudtilt Moon, is set to drop in October. On describes it as a recovery-forward sneaker with a soft, sock-like knit upper.

Zendaya’s partnership with On began in June 2024, when she signed a multiyear deal to collaborate on designs and campaigns. The announcement alone generated $3.5 million in media impact value, according to Launchmetrics.

“It’s no secret I’ve been a fan of On for years,” Zendaya said at the time. “From set to travel to just walking my dog — I’ve always had a pair on. This collab makes it official.”

She has since fronted On’s Fall 2024 and Spring 2025 campaigns.