Chanel Reimagines Ribbons & Pearls for Fall/Winter 2025 with Lulu Tenney
Chanel’s Fall/Winter 2025 campaign with Lulu Tenney redefines pearls, tweed & ribbons through bold scale shifts and layering illusions.
Chanel is rewriting its iconic codes for Fall/Winter 2025, with Lulu Tenney fronting a striking campaign lensed by Anthony Seklaoui. The collection plays with proportion and layering, reinterpreting house signatures like pearls, bows, ribbons, tweed, and two-tone in daring new forms.
A standout moment features a black tulle blouse and skirt layered over an ecru trouser suit, softening sharp tailoring with ethereal sheerness. Elsewhere, a blue velvet suit is cut to mimic denim, blurring casual and eveningwear. Accessories embrace maximalism — a heel sculpted from a single pearl, oversized jewelry-inspired bags, and rhinestone-drenched accents that sparkle against clean silhouettes.
Seklaoui’s minimalist framing allows each detail — from a bow stretched across a collar to tulle veiling tweed — to highlight Chanel’s masterful experimentation with scale. With its bold reimagining of heritage codes, the FW25 campaign proves Chanel is still at the forefront of modern elegance.
