Emily Ratajkowski Smolders in Lace Sets for Lounge Lingerie Campaign

Emily Ratajkowski is turning up the heat as the new face of UK-based brand Lounge lingerie, and the campaign is nothing short of smoldering.

Shot by Morgan Maher, the images capture Emily in moody, intimate settings—lounging across crisp sheets or bathed in golden bathroom light. She slips into the Adelyn balcony bra, a piece that balances structure and sensuality, and later the Camellia set, embroidered with delicate florals for a romantic finish.

The color palette leans rich and dramatic: earthy browns, sultry burgundy, hot pink, and classic black. Together, they give the campaign a luxe moodiness, making lingerie feel both aspirational and effortlessly wearable.

With this shoot, Ratajkowski adds another high-profile collaboration to her fall portfolio, alongside campaigns for Tory Burch and Kurt Geiger. It’s a reminder that she’s not just a model but a muse, straddling high fashion and contemporary style with ease.