Kendall Jenner Revives Chloé’s Iconic Paddington Bag in Paris Campaign

Kendall Jenner is rewriting early-2000s nostalgia, fronting Chloé’s latest campaign that celebrates the revival of its iconic Paddington bag. Shot on the streets of Paris, the supermodel channels effortless French-girl chic with a modern twist, proving the It-bag of 2005 is back for 2025.

Jenner’s looks embody Chloé’s understated glamour: think tailored coats draped over slip dresses, soft knits paired with wide-leg trousers, and natural hair that falls in undone waves. The spotlight, of course, remains on the Paddington—its oversized padlock, slouchy leather body, and signature hardware standing out as the statement accessory.

Styled for daytime strolls and evening edge alike, the bag’s versatility shines. Jenner carries it in rich chocolate brown leather and neutral beige, each version paired seamlessly with her Parisian-inspired outfits.

By choosing Jenner as the face of this campaign, Chloé reinforces the Paddington’s place not just as a nostalgic relic, but as a timeless icon ready for a new generation.