Emma Stone and Hoyeon Star in Louis Vuitton’s Dreamy Fall 2025 Handbag Campaign

Emma Stone and Hoyeon shine in Louis Vuitton’s Fall/Winter 2025 handbag campaign, blending Parisian fantasy with timeless luxury.

Louis Vuitton is turning autumn into a work of art. The French luxury house unveiled its Fall/Winter 2025 handbag campaign, starring Emma Stone and Hoyeon, and it’s a dreamy fusion of storybook fantasy and Parisian chic.

Photographed by Ethan James Green, the campaign places the two Louis Vuitton muses against illustrated Parisian backdrops, evoking a whimsical mix of nostalgia and high fashion. The result is pure visual poetry — a world where art, style, and storytelling merge seamlessly.

Both stars showcase two of the season’s standout pieces: the new Side Trunk shoulder bag, a modern reinterpretation of the brand’s classic travel trunks, and the timeless Capucines satchel, rendered in soft neutral tones that exude quiet sophistication.

Their looks, styled under the creative direction of Nicolas Ghesquière, perfectly capture the brand’s evolving aesthetic — structured coats, luxe knits, sleek dresses, and subtle leather-accented jewelry that bring a tactile, autumnal richness to every frame.

Emma Stone, with her natural grace, radiates understated elegance, while Hoyeon adds an edge of contemporary cool — together, they embody the dual spirit of Louis Vuitton: timeless and forward-looking. Each pose feels alive, full of movement and mystery, reflecting the brand’s long-standing love affair with travel and reinvention.

The campaign also aligns with both ambassadors’ appearance in Louis Vuitton’s Fall 2025 ready-to-wear ads, solidifying their place as the season’s defining faces. It’s not just about handbags — it’s about the art of French luxury, told through two global icons..