Agent Provocateur Fall Winter 2025 Campaign

Julia Fox turns up the heat for Agent Provocateur’s Fall 2025 campaign, embodying raw confidence and unapologetic sensuality in a series of boundary-pushing looks. Shot by Carlijn Jacobs, the campaign channels a mood of dark romance meets high-shine rebellion, where lingerie becomes both armor and art.

The visuals showcase Fox in curve-sculpting latex corsets, structured lace bodysuits, and barely-there mesh separates, each piece designed to celebrate form and power. A standout look features the actress in a black latex corset dress with garter details, paired with thigh-high boots and slicked-back hair—a visual that commands every inch of attention.

Another key image sees Fox styled in a sheer blush pink set trimmed with satin and crystals, softening her usual edge while maintaining that unmistakable Julia Fox energy—provocative, self-assured, and unfiltered.

Agent Provocateur’s creative director Sarah Shotton describes the Fall 2025 collection as a “celebration of female dominance and elegance”, and Fox is its perfect embodiment. Her confident stance, bold eye makeup, and sculptural poses amplify the campaign’s message: seduction is power, and confidence is the ultimate luxury.

Julia Fox posing in sheer blush lace lingerie with satin trim

Agent Provocateur Fall Winter 2025 Campaign

Agent Provocateur Fall Winter 2025 Campaign

Agent Provocateur Fall Winter 2025 Campaign

Julia Fox in black latex corset and thigh-high boots for Agent Provocateur Fall 2025 campaign