PUMA x Madhappy Launch Their First Capsule — Lila Moss Stars in the Campaign
PUMA and Madhappy unveil a 19-piece capsule worn by Lila Moss—oversized tracksuits, Speedcat Plus sneakers and elevated sports staples.
The new collaboration between PUMA and Madhappy marks a bold step into elevated everyday sportswear. The 19-piece collection draws on PUMA’s archive—most notably the T7 tracksuit silhouette—reimagined through Madhappy’s lens of oversized fits, subtle branding and comfort-driven design.
At the heart of the drop is the T7 tracksuit: roomy cuts, signature T7 stripes, custom embroidery and tonal colour treatments that shift the original sporty aesthetic into a lifestyle context. The capsule extends to tees and a terry hoodie that slot seamlessly into relaxed yet fashion-aware wardrobes.
Footwear gets the overhaul too. The classic Speedcat Plus sneaker is elevated with soft suede and premium leather, in off-white and brown-mushroom hues, with refined stitching and a gum sole—designed to pair with track pants or tailored slacks, not just gym wear.
The campaign is fronted by model Lila Moss and captured by photographer-director Mitch Ryan. The visuals channel a clean, unpretentious energy—flashes of movement, real-life gestures, no over-the-top staging. The message? Sport heritage meets urban ease, with an optimistic sensibility at its core.
The drop is already live on the Madhappy site and lands on PUMA’s storefront starting October 30. With this collection, both brands signal that active-wear roots don’t limit style—they expand it.
