Daisy Edgar-Jones Brings Frosted Glamour to Boucheron’s Winter Wonderland 2025

Boucheron leans into fantasy for its Winter Wonderland 2025 campaign, turning the season into a sparkling dream world where jewelry feels alive. Daisy Edgar-Jones steps in as the story’s central muse, moving through snowy scenes that blend imagination with the Maison’s iconic designs.

In one of her standout looks, Edgar-Jones wears Boucheron’s Plume de Paon pieces crafted in white gold, pearls, and diamonds. The design has a light, airy feel that moves with her, almost like real feathers catching winter wind. Her styling keeps the jewelry in focus, with soft makeup and a pale setting that makes the diamonds glow against the cool backdrop.

Her second look shifts into bolder territory. Edgar-Jones steps into a snow-white turtleneck and a matching mini skirt, a clean and crisp outfit that amplifies the warmth of the Quatre Classique pieces. The mix of yellow, white, and pink gold plays against brown PVD accents, giving the jewelry a sharp contrast against the monochrome outfit. The result feels chic, modern, and alpine inspired.

She is joined in the campaign by Han So hee, Mina, and Dilan Çiçek Deniz, each set in her own surreal landscape. Some wander through glittering snowfields, while others appear in golden desert scenes that feel warm and dreamlike. Across every world, Boucheron highlights its signature icons. The Quatre, Serpent Bohème, and Plume de Paon collections appear like hidden treasures waiting to be discovered.

Boucheron’s Winter Wonderland offers a holiday vision full of style, imagination, and pieces that shine no matter the setting.