Irina Shayk wearing candy-cane striped lingerie and fuzzy white beanie for Victoria’s Secret Holiday 2025 campaign

Irina Shayk just turned holiday lounging into a full-blown fashion fantasy.

In the Victoria’s Secret Holiday 2025 campaign, photographed by Charlotte Wales, the supermodel exudes festive allure in candy-cane striped lingerie, complete with a fuzzy white beanie that adds a cozy-chic touch. Set against glimmering backdrops of tinsel, snow-dusted trees, and ribbon-wrapped gifts, Shayk’s look captures the perfect blend of warmth and high glamour.

Styled by Malina Joseph Gilchrist, the campaign celebrates winter fashion through playful luxury. Shayk’s lingerie ensemble — a red-and-white striped bra and matching bottoms trimmed with lace — channels holiday nostalgia with a modern, editorial twist. The pairing of sheer hosiery and statement earrings enhances the look’s sophistication, proving that festive dressing doesn’t stop at outerwear.

The campaign’s cast also features Abby Champion, Adut Akech, Daiane Sodre, Daphne Groeneveld, Devyn Garcia, Imaan Hammam, Paloma Elsesser, and Yumi Nu, each bringing a unique mood to the collection’s cozy-meets-glam aesthetic.

From glittery bras and lace-trimmed panties to plaid pajamas and plush accessories, the Victoria’s Secret Holiday 2025 collection radiates celebration and self-expression — showing that the best gifts sometimes come wrapped in silk and sequins.

Irina Shayk decorating Christmas tree in Victoria’s Secret festive lingerie for Holiday 2025 photoshoot

Victoria’s Secret Holiday 2025 Campaign

Victoria’s Secret Holiday 2025 Campaign

Victoria’s Secret Holiday 2025 Campaign

Victoria’s Secret Holiday 2025 Campaign

Victoria’s Secret Holiday 2025 Campaign

Victoria’s Secret Holiday 2025 Campaign

Irina Shayk in Victoria’s Secret holiday campaign surrounded by snow-dusted trees and wrapped gifts

Abby Champion appears in the Victoria’s Secret Holiday 2025 campaign

Victoria’s Secret Holiday 2025 Campaign

Devyn Garcia fronts the Victoria’s Secret Holiday 2025 campaign

Irina Shayk in Victoria’s Secret holiday campaign surrounded by snow-dusted trees and wrapped gifts

Victoria’s Secret Holiday 2025 Campaign