Nara and Lucky Blue Smith Star in Cozy SKIMS Holiday 2025 Campaign

Nara and Lucky Blue Smith star in SKIMS Holiday 2025 campaign, celebrating warmth, family, and cozy comfort in festive new styles.

SKIMS ushers in the holiday season with a heartfelt campaign that celebrates family, connection, and the brand’s signature comfort. Starring Nara Smith, Lucky Blue Smith, and their three children, the Holiday 2025 Campaign captures the warmth of togetherness through a series of intimate portraits by photographer Cass Bird.

The imagery—set in cozy home scenes filled with laughter, quiet mornings, and festive evenings—reflects the authentic energy of the Smith family. Known for her candid style, Bird brings a sense of realism and intimacy to the visuals, creating a mood that’s both aspirational and familiar.

The SKIMS Holiday Shop features a curated range of seasonal essentials for the whole family. The Cotton Rib underwear and sleepwear collections offer everyday comfort, while Cotton Fleece loungewear and unisex pieces like robes, slippers, and sleep masks embrace the spirit of cozy living.

“I love how our holiday campaigns bring families together,” said Kim Kardashian, Co-Founder and Chief Creative Officer of SKIMS. “Nara and Lucky Blue’s natural warmth and joy really shine through in this campaign, and the Holiday Shop captures that same effortless comfort and festive spirit for everyone.”

For those seeking something more refined, the collection also includes Romance Lace, Fits Everybody Lace, and Silk designs, as well as standout pieces like the Ultimate Rhinestone Push-Up Bra and Feather-Trim Loungewear, perfect for adding a touch of sparkle to the season.

Nara Smith shared, “The holidays for us are about slowing down and making the ordinary feel meaningful. These pieces are soft, beautiful, and easy to live in.” Lucky Blue added, “This campaign felt like us—relaxed, together as a family. That’s what I love about SKIMS. It fits into everyday life.”

From cozy mornings to festive nights, the SKIMS Holiday 2025 collection offers something for everyone—uniting comfort, style, and family spirit in perfect harmony. The Holiday Shop is now available in stores and online.