Dua Lipa Stars in NBC’s New Milano Cortina 2026 Olympic Promo

Dua Lipa fronts NBC’s 2026 Winter Olympics campaign in Milan, wearing a black fur coat as she introduces Team USA athletes in a cinematic new promo.

Dua Lipa has stepped into a new arena, fronting NBC Sports’ campaign for the 2026 Winter Olympics set in Milan and Cortina d’Ampezzo. The promo, which debuted during the Macy’s Thanksgiving Day Parade, blends her signature confidence with the atmosphere of Milan’s historic city center.

The singer appears inside the Galleria Vittorio Emanuele II, moving through the ornate arcade in a striking black fur coat that sets the tone for the entire piece. The coat’s oversized structure and plush texture give her a bold winter silhouette, contrasting with the marble floors and glass dome above her. Under the coat, she wears a sleek all-black look that keeps the focus on her movement and presence. Her hair is styled in loose waves, and her makeup leans elegant with soft contouring and a muted lip, keeping the attention on her expressions as she narrates the segment.

As Dua walks through the Galleria, she introduces four of Team USA’s most celebrated winter athletes. Lindsey Vonn appears as the fearless icon, Alysa Liu as graceful, Mikaela Shiffrin as historic, and Chloe Kim as levitating. Their brief appearances cut between Lipa’s narration and action clips, giving the promo a rhythm that feels sharp and cinematic. Dua’s voice carries the spot, weaving English narration with touches of Italian for a sense of place.

Her presence in the campaign mirrors Milan’s mix of fashion, history, and modern energy. The styling echoes winter luxury without tipping into excess, grounding the promo in a sophisticated, city-center aesthetic that suits the upcoming Olympics.

NBCUniversal, which holds US broadcasting rights to the 2026 Winter Games, has framed this campaign as an early look at the athletes expected to dominate Milano Cortina. Joseph Lee, NBCUniversal’s senior vice president of creative marketing in sports and entertainment, highlighted Dua’s resonance with the city and the tone of the Games.

The 2026 Winter Olympics will open on February 6, with NBC airing the ceremonies in primetime and Peacock offering full streaming coverage. With its early promotional push, NBC signals the beginning of a long runway to the Games, and Dua Lipa’s stylish introduction sets a high bar for what comes next.