Gigi Hadid Brings Cozy Color to Guest in Residence Winter 2025 Campaign

Gigi Hadid is the face of Guest in Residence’s Winter 2025 collection, and the campaign makes a strong case for dressing warmly without losing personality. Shot by photographer Andrew Jacobs, the visuals lean into the charm of winter retreats, blending snow-covered landscapes with intimate cabin interiors that feel relaxed and lived-in.

Across the campaign, Gigi wears a rotation of cashmere essentials designed for layering. Chunky knit sweaters sit slightly oversized, paired with easy cardigans that look like they belong by a fireplace or on a snowy walk. Slouchy beanies and oversized scarves complete each look, adding texture and softness without feeling bulky. Everything is styled to feel practical, not precious.

The color palette plays a major role. Cream and deep black anchor the collection, while butter yellow, classic red, soft blue, and charcoal bring warmth and contrast. Against the snowy backdrops, the colors stand out without feeling loud. They read as cheerful but still wearable, perfect for everyday winter dressing.

One of the standout moments in the campaign is Guest in Residence’s latest Moon Boot collaboration. The boots add a functional edge to the cozy knits, grounding the looks in real winter utility while keeping the fashion-forward tone intact.

Stylist Malin Joseph Gilchrist keeps the overall mood effortless. Layers are intentional but never fussy, and nothing feels styled for the sake of it. Gigi’s relaxed posture and natural expressions reinforce the idea that these are clothes meant to be worn, not just photographed.

The campaign lands as Gigi continues a strong fashion streak, recently appearing in Miu Miu’s holiday visuals. With Guest in Residence, she shifts gears into something more personal and comfortable, proving once again that her style moves easily between polished luxury and cozy everyday wear.