Lily McMenamy Stars in Ami Paris’ Intimate Holiday Campaign

Lily McMenamy stars in Ami Paris’ Holiday 2025 campaign, highlighting intimate moments, sleek black looks, retro denim, and timeless accessories.

Ami Paris is rewriting the rules of holiday dressing, and Lily McMenamy is the perfect muse to carry that message forward. The French label’s Holiday 2025 campaign, titled The Intimate Celebration, steps away from loud parties and crowded rooms, choosing instead to spotlight quiet connection, personal style, and the beauty of being present.

Shot with a soft, cinematic lens, the campaign follows a couple spending time together away from the noise. There are no grand gestures or overdone theatrics here. The focus is on closeness, ease, and the understated confidence that defines Ami Paris under creative director Alexandre Mattiussi. Lily McMenamy anchors the story, bringing her signature mix of cool restraint and emotional depth to each frame.

McMenamy’s wardrobe reflects the campaign’s mood perfectly. She wears sleek black ready-to-wear pieces that feel effortless yet intentional. Tailored silhouettes, sharp collars, and clean lines dominate the collection, proving that eveningwear does not need excess to feel special. A fitted black bodysuit becomes a foundation piece, styled simply but powerfully, while buckled skirts add subtle structure and edge.

Denim plays a surprising role in the holiday lineup. Retro-inspired jeans soften the mood, grounding the looks in everyday intimacy rather than formal spectacle. The contrast between polished tailoring and relaxed denim creates a balance that feels modern and wearable, even for moments that call for dressing up.

Accessories quietly elevate each outfit. The Ami Paris Carrousel Bag stands out as a central piece, its curved shape and refined leather adding a sense of continuity throughout the campaign. Gold jewelry brings warmth and richness without overpowering the looks. Rather than sparkle for sparkle’s sake, these pieces feel personal, like items collected over time.

What makes The Intimate Celebration resonate is its emotional honesty. Lily McMenamy does not perform for the camera. Instead, she exists within the clothes, moving naturally, relaxed, and confident. The styling encourages individuality, suggesting that holiday style can be intimate, thoughtful, and deeply personal.

With this campaign, Ami Paris offers a fresh take on seasonal fashion. It is not about dressing for others, but dressing for yourself and the moments that matter most. Through McMenamy’s quietly compelling presence, the brand reminds us that sometimes the most meaningful celebrations happen far from the spotlight.