Anne Hathaway Fronts Bvlgari’s New Serpenti Viper Campaign in Sculptural Emerald Green

Anne Hathaway returns as the face of Bvlgari’s Serpenti story, starring in the brand’s newest Serpenti Viper campaign. The visuals are quiet but powerful. Nothing feels overworked. The focus stays where it should: on form, confidence, and the unmistakable lines of Serpenti jewelry.

Hathaway is styled in a fitted, long-sleeve emerald green ensemble with a high neckline. The silhouette is clean and body-skimming, acting almost like a second skin. The color choice is deliberate. Deep green adds richness without competing with the gold jewelry, allowing the Serpenti pieces to stand out while still feeling integrated into the look.

The outfit works as a modern canvas. No prints, no excess structure, no distraction. This simplicity sharpens the impact of the jewelry and reinforces the campaign’s sculptural mood.

At the center of the story is the Serpenti Viper necklace, wrapped close around the neck like a fluid line of gold. Its minimal clasp and curved design echo the serpent motif without leaning into symbolism too heavily. Matching earrings, bracelets, and rings follow the same philosophy: refined, graphic, and unmistakably Bvlgari.

Layered Serpenti Viper bracelets coil around Hathaway’s wrist, paired with a Serpenti watch that blends jewelry and timepiece into one object. The repetition of the snake form across pieces creates visual rhythm rather than excess. Each item feels intentional, not styled for impact alone.

The beauty look stays equally restrained. Hair is slicked back or softly side-parted, keeping the face open and strong. Makeup is natural, with defined brows and muted lips. The result feels modern and self-possessed, not performative.