Cultnaked’s Valentine’s Collection Puts Its Heart Front and Center

Cultnaked unveils its Valentine’s collection featuring lace details, built-in shorts, and sustainable partywear designed to last beyond February 14.

Cultnaked is leaning into romance this season, but with its usual sense of humor firmly intact. The Ukrainian partywear label has unveiled its Valentine’s collection titled The One With The Bigger Heart, a playful name that hints at both love and confidence. The campaign feels flirty, bold, and refreshingly wearable.

Founded by Mary Furtas, Cultnaked has built a reputation for designing clothes that look good and feel good to wear. This Valentine’s drop stays true to that idea, mixing seductive lace with practical details and sustainable materials meant to last well beyond February 14.

The collection refreshes familiar Cultnaked silhouettes rather than reinventing them. Lace appears in all the right places, adding softness to body-skimming dresses and fitted sets. Many skirts come with the brand’s signature built-in shorts, a thoughtful detail that makes dancing, walking, and long nights out far easier. The pieces are designed to move, not restrict.

Accessories play a key role this season. The fan-favorite Snap Clutch makes a return, updated in a deep Valentine’s red that feels rich rather than novelty. It works as both a statement and a practical finishing touch, pairing easily with the lace-heavy looks in the capsule.

Furtas herself stars in the campaign, stepping in front of the camera to model the collection. The decision feels fitting. She embodies the Cultnaked woman, confident, playful, and unapologetically herself. It is the same attitude that has drawn fans like Hailey Bieber, Beyoncé, Kendall Jenner, Ariana Grande, Doechii, and Olivia Rodrigo to the brand.

While the collection is timed for Valentine’s Day, the appeal goes far beyond a single date. These are pieces designed for repeat wear, built with care, and styled to last long after the hearts come down.