Hailey Bieber Fronts Victoria’s Secret Valentine’s Day Campaign for 2026

Hailey Bieber stars in Victoria’s Secret’s 2026 Valentine’s Day campaign, showcasing heart chiffon lingerie, satin pajamas, and new fragrances.

Hailey Bieber is setting the tone for Valentine’s Day 2026 as the face of Victoria’s Secret’s new campaign, titled A Very VS Valentine’s. Released on January 7, the campaign leans into romance with a modern edge, blending soft textures with playful details that feel made for every kind of celebration.

In the images, Bieber wears the Heart Chiffon Unlined Bralette paired with the matching Heart Chiffon Bikini Panty. The set is light, sheer, and delicate, finished with subtle heart details that keep it flirty without trying too hard. The fit feels effortless, highlighting comfort just as much as allure. It’s lingerie designed to be worn, not just admired.

The campaign also introduces cozy options, including the Glazed Satin Heart Short Pajama Set. With its smooth fabric and relaxed silhouette, it feels perfect for low-key Valentine’s plans or a night in with friends. For a more sensual touch, Victoria’s Secret spotlights the Very Sexy Euphoric and Very Sexy Blush Eau de Parfums, adding a fragrance layer to the full Valentine’s mood.

Joined by Isabeli Fontana, Maty Fall Diba, and Alexis Carrington, Bieber remains the clear focal point, bringing a calm confidence to the visuals. The overall campaign feels soft, romantic, and current, offering lingerie, sleepwear, and beauty picks that cover every version of Valentine’s Day.