Jimmy Choo Taps Kiki Willems for Dreamy, Edgy Spring 2026 Campaign

Jimmy Choo’s Spring 2026 campaign lands somewhere between a waking dream and a hard-edged reality, and that contrast is exactly what makes it work. Titled Les Fleurs, the new women’s campaign leans into beauty that feels romantic but grounded, soft but confident, never one-note.

Starring model Kiki Willems, the campaign is shot by Quentin de Briey and styled by Jane How, with London’s Barbican Estate setting the tone. Concrete walls, tiled walkways, and stark architectural lines form the backdrop, while oversized floral installations soften the scene. The flowers feel almost surreal, blooming against brutalist geometry in a way that mirrors the collection’s balance of strength and delicacy.

Willems moves through the frames with ease, dressed in looks that feel intentional rather than precious. The color palette mixes powdery pastels, fresh mint, pale denim shades, and deeper glossy tones that feel closer to dusk than daylight. It is a quiet clash that gives the campaign its edge.

Footwear takes center stage, as expected. The SUNNY trainer and FAIZ pump appear in bespoke patterned lace, giving familiar shapes a romantic twist. The MIMMI slingback stands out with its corsage detail, a subtle nod to the floral theme without tipping into costume territory. For those drawn to tougher silhouettes, the BIKER boot returns with utilitarian confidence, while the new IVY loafer brings polish that feels wearable beyond the runway.

Accessories round out the story with clever texture play. The pastel BAR holdall adds a fresh, structured finish, while suede pieces like the SCARLETT pump and CINCH bag feature a trompe l’oeil denim print that feels modern and slightly unexpected.

Inspired by peonies from Creative Director Sandra Choi’s Somerset garden, first seen during the Spring 2026 Milan Fashion Week presentation, Les Fleurs captures Jimmy Choo’s take on modern femininity. It is romantic without being soft, practical without losing fantasy. A campaign that feels just as relevant on city streets as it does in a dream.