LISA Steps Into Her Nike Era Wearing Air Max 95s in Paris
LISA joins Nike with a multi-year deal, confirming the partnership in Paris while wearing Air Max 95 sneakers rooted in streetwear culture.
LISA has officially joined the Nike family, and she made the announcement in a way that felt true to her style. The BLACKPINK rapper and global solo star confirmed her multi-year deal with the brand while in Paris, stepping out in a pair of Air Max 95s that spoke louder than any press release.
Rather than opting for a classic performance sneaker, LISA chose the Air Max 95, a silhouette rooted in street culture and underground music scenes. The chunky runner, with its layered upper and visible Air units, added weight and attitude to her look. It was a clear signal that this partnership is about more than training gear. It is about identity, history, and self-expression.
The choice felt personal. Long before brand deals and front-row invites, LISA was a trainee in Bangkok carefully saving her allowance to buy her first pair of Nike Dunk Highs. Sneakers were never just shoes for her. They were part of how she defined herself, even when money was tight. That same determination still drives her today.
Her current routine reflects that mindset. Between intense choreography rehearsals, studio sessions, and Pilates, LISA treats movement as both discipline and grounding. She has spoken about staying energized and centered, using physical strength to support creative focus.
With Nike, LISA brings a sharp streetwear edge to the roster, blending performance with personal style. The Air Max 95 moment in Paris felt like a full-circle one, from saving coins for sneakers to becoming the face of a global sportswear giant. For her fans, the message is simple. Wear what moves you, and own who you are.
