SHUSHU/TONG Unveils SS26 Campaign Shot by Marili Andre
Marili Andre photographs SHUSHU/TONG’s SS26 campaign, exploring movement, resilience, and beauty through lace dresses, pastels, and poetic visuals.
SHUSHU/TONG has officially unveiled its Spring/Summer 2026 campaign, and the message lands softly but with intent. Titled around the line, “As long as I’m beautiful, I’m alive,” the visuals expand on the collection first shown during Shanghai Fashion Week, turning emotion into something you can almost feel moving across the frame.
Shot by Marili Andre, the campaign reads like a series of living stills. The models twist, lean, and pause mid-motion, caught between drifting and collapse. It is not fragility for show. Instead, the imagery reframes beauty as an internal force, something that survives pressure rather than avoiding it. Andre’s lens captures this tension through kinetic poses that feel spontaneous, even slightly unguarded.
The clothes carry the narrative quietly. Black lace dresses appear delicate at first glance, but their structure holds firm as the body moves. Sheer panels and sharp tailoring sit beside flashes of bright color, creating contrast without noise. Pastel tones soften the edges, while shadows ripple across the garments through projected natural landscapes, giving the impression that the environment itself is in motion.
Accessories play a supporting role. YVMIN jewelry punctuates the looks with sculptural shine, adding moments of strength against the softness of lace and chiffon. The styling never overwhelms. Instead, each piece feels placed to emphasize movement, breath, and the idea of femininity as something active rather than ornamental.
Inspired by Agnès Varda’s Cléo From 5 to 7, the campaign leans into introspection. It reflects on beauty not as performance, but as presence. Through Marili Andre’s direction, SHUSHU/TONG’s SS26 story becomes less about a single image and more about a state of being. Feminine, resilient, and quietly powerful.
