Bella Hadid Channels Modern Royalty in Miss Sixty’s SS26 Campaign
Bella Hadid stars in Miss Sixty’s SS26 campaign, blending distressed denim, pink leather, and romantic details in a bold modern fantasy.
Miss Sixty steps fully into fantasy for Spring Summer 2026, unveiling a new campaign shot by Gabriel Moses that feels dramatic, defiant, and unapologetically feminine. At the center is Bella Hadid, reimagined as a modern royal figure moving through a world that blends old European grandeur with raw, contemporary attitude.
The visuals lean theatrical without feeling distant. Hadid wears Miss Sixty’s signature low-rise denim, distressed and deliberately undone, sitting low on the hips with a lived-in finish. The jeans are styled with soft pink leather pieces and delicate ribbon details, creating contrast between romance and grit. Denim remains the backbone of the collection, but it is treated with rebellion rather than nostalgia.
In several looks, femininity is pushed to its edge. Soft textures meet rough finishes. Pale pinks and washed blues clash against darker tones, while ribbons and leather add tension to otherwise classic silhouettes. The styling feels intentional but messy, as if beauty comes from refusing perfection.
The campaign pulls inspiration from Marie Antoinette and The Princess and the Pea, placing Hadid among layered mattresses in what Miss Sixty calls a “Rococo wasteland.” Instead of fragility, she embodies control and confidence. This version of royalty is playful, daring, and fully aware of her power.
With SS26, Miss Sixty continues its revival by modernizing heritage denim for a new generation. The result feels youthful, expressive, and fearless, proving once again that femininity and rebellion can exist in the same look.
