Candice Swanepoel and Adriana Lima Reunite for Victoria’s Secret’s Bold VS Signature 2026 Campaign

There are campaigns… and then there are moments.

Victoria’s Secret just dropped its VS Signature 2026 campaign, and it feels like a deliberate return to something bigger. Bolder. Louder.

Leading the revival? None other than Candice Swanepoel and Adriana Lima.

Yes, the Angels are back.

Photographed by Carlijn Jacobs, the studio shoot is sleek but playful. Instead of elaborate sets, the focus is on scale — oversized “Victoria’s Secret” letters act as sculptural props, turning the brand’s name into a stage. The models lean against them, climb over them, own them. It’s graphic and glossy, but it doesn’t feel cold.

At the heart of the collection is the reworked T-shirt wireless bra. This isn’t a barely-there basic. The logo is intentionally front and center — blown up across the band and straps in a way that feels sporty and confident rather than subtle. The bra itself is built for comfort: memory foam cups that shape naturally, soft cotton blends that feel breathable, and stretch that moves with you instead of against you.

And then there’s the styling.

Malina Joseph Gilchrist pushes the look beyond traditional lingerie territory. Bras are paired with sharp mini skirts, structured cropped jackets, and sleek boots. It feels styled, not staged. More runway than catalog.

The cast brings depth, too. Alongside Candice and Adriana, models Abby Champion, Anok Yai, Devyn Garcia, Imaan Hammam, and Paloma Elsesser each bring their own energy. No one is posing the same way. No one feels interchangeable. That individuality makes the campaign land.

Candice leans into her effortless, sun-kissed ease. Adriana brings the commanding presence that made her one of the brand’s most recognizable faces. Together, they create a bridge between the Victoria’s Secret of the past and whatever this next era becomes.

The message is clear: logos are back. Confidence is visible. And Victoria’s Secret wants to be seen again.

It’s nostalgic. It’s modern. And it knows exactly what it’s doing.