Chloé’s Spring 2026 Campaign Is a Sun-Drenched Ode to Sisterhood and Soft Power

There’s something about a Chloé campaign that makes you want to book a one-way ticket to the coast. And for Spring–Summer 2026, the house leans all the way in.

Shot against a glowing shoreline of sand, salt air, and endless sky, the new campaign feels like golden hour stretched across an entire day. It’s warm. It’s intimate. It’s the kind of fashion story that doesn’t shout but lingers.

Stylist Elodie David Touboul dresses a cast that reads like a modern sisterhood: Awar Odhiang, Jacqui Hooper, Julia Stegner, Noor Khan, Song Ah Woo, and Stella Hanan. Together, they don’t just model the clothes. They embody the mood. Walking barefoot along the water, sitting shoulder to shoulder in the sand, moving with that easy confidence that only comes from feeling completely at home in what you’re wearing.

And the clothes? They do exactly what Chloé does best.

The standout pieces start with airy ruffled dresses in soft white. These aren’t precious or overly romantic. The ruffles feel wind-swept and natural, catching the breeze instead of fighting it. The fabric looks light enough to float, with subtle sheerness that glows under the sun. It’s the kind of dress you’d throw on over sun-kissed skin and never want to take off.

Then there are the bold florals. Bright, saturated hues bloom across fluid silhouettes, giving the collection a burst of joy without tipping into loud territory. The prints feel painterly, almost nostalgic, like something you’d find in an old summer photograph. Worn loose and unstructured, they move as the models walk, adding softness to every frame.

For balance, sleek knit tops paired with tailored pants ground the romance. The knits hug the body just enough, offering shape without stiffness. The trousers are clean and relaxed, tailored but not sharp. Together, they give that effortless French-girl contrast Chloé has mastered for years. Soft meets structured. Feminine meets practical.

What I love most about this campaign is how wearable it feels. Yes, it’s aspirational. Of course it is. But it also feels real. You can imagine these pieces living in your closet, thrown over a chair after a long beach day or packed into a worn leather suitcase for a spontaneous weekend away.

The casting adds another layer. Seeing women of different backgrounds and energies styled in harmony sends a quiet message. This isn’t about one ideal. It’s about connection. Confidence. Community. The images don’t feel staged. They feel shared.

Chloé’s Spring 2026 story isn’t about drama or spectacle. It’s about that soft, golden confidence that shows up when you feel good in your own skin. And honestly, in a fashion world that often pushes extremes, that kind of ease feels refreshing.

If this is what next summer looks like, consider me ready.