Jimmy Choo Rewrites Bridal Rules with Gabbriette in Bold 2026 Campaign
Jimmy Choo’s 2026 bridal campaign starring Gabbriette redefines modern wedding style with bold, statement footwear.
If you’re still picturing soft-focus brides and overly polished romance, Jimmy Choo is here to gently shake that idea up. The brand’s 2026 bridal campaign, The Rules of Engagement, starring Gabbriette, feels like a reset. And honestly? It’s about time.
Weddings in 2026 don’t look like they used to. They’re less about pristine perfection and more about personality. Jimmy Choo understands that shift. By casting Gabbriette, an It-girl with a distinct edge and a real-life bride-to-be marrying Matty Healy later this year, the message is clear: modern bridal is about owning your moment.
Shot by photographer and director Mark Kean, the campaign blends opulence with attitude. Gabbriette wears pieces from the Jimmy Choo 2026 Bridal Collection, but nothing feels overly styled or overly sweet. She looks like herself, just elevated. There’s confidence in that choice.
The footwear is where things get exciting. The SACORA sandal is pure craftsmanship, adorned with around 1,969 pearl details that shimmer without feeling fussy. Then there’s the FAIZ pump, new this season, wrapped in romantic lace for brides who still want a classic touch. The AZIA takes glamour further, incorporating over 5,000 stones for serious sparkle. And for the bride who refuses to play it safe, the red satin FAYA pump with its grosgrain bow delivers bold energy.
Gabbriette sums it up perfectly: one pair of shoes is never enough. And she’s right. A wedding day is long. There’s room for ceremony elegance, reception drama, and maybe even a late-night switch-up.
What I love most is the honesty of it all. Yes, weddings are about love. But they’re also about feeling powerful, confident, and yes, looking hot. Jimmy Choo isn’t pretending otherwise.
Bridal just got interesting again.
