Kylie Jenner Fronts SKIMS’ Everyday Cotton Campaign in the Softest Basics Yet
Kylie Jenner fronts SKIMS’ Everyday Cotton campaign, modeling soft triangle bralettes and thongs in neutral hues.
When SKIMS launches something new, you can bet it comes with a headline-making face. This time? Kylie Jenner.
The beauty mogul is the star of SKIMS’ latest campaign, debuting the brand’s new “Everyday Cotton” collection—and yes, it’s exactly what it sounds like: elevated essentials designed to feel as good as they look.
Shot by fashion photography legend Mert Alas, the campaign strips things back. Jenner poses in minimal, clean-lined silhouettes—specifically the new Triangle Bralette and matching Thong—in soft neutral tones like “Cocoa Heather,” “Light Heather Grey,” and “Snow.” The color palette is muted, wearable, and very much in line with SKIMS’ signature understated aesthetic.
And the fit? That’s where the magic is.
Jenner models the triangle bralette with its delicate straps and softly structured cups that offer light support without sacrificing comfort. The cotton fabric hugs the body without clinging, giving that barely-there feel. Paired with the matching thong, the look is streamlined and fuss-free—no embellishments, no unnecessary details. Just clean, body-contouring basics that feel intentional.
“I loved being part of the Everyday Cotton campaign,” Jenner shared in a press release. “Cotton is such an essential everyday fabric, and this collection really nails it. The bras and underwear are soft, super stretchy, and so comfortable. The fit is amazing—exactly what you’d expect from SKIMS.”
Kim Kardashian echoed that sentiment, emphasizing that this drop isn’t about more basics—it’s about better ones.
“Your everyday bras and underwear should feel as considered as everything else in your wardrobe,” she said. “People don’t need more basics; they need better ones. With Everyday Cotton, we took the pieces people already love from SKIMS and reimagined them in the softest premium cotton.”
The new range includes 10 styles, all crafted in breathable, stretchy cotton designed for all-day wear. Think comfortable enough for lounging, polished enough to feel styled—even if no one sees it but you.
And if SKIMS has proven anything over the years—after casting everyone from global pop stars to Hollywood names—it’s that they know how to turn a simple launch into a cultural moment. Featuring Kylie Jenner, one of fashion’s most photographed faces, just seals the deal.
The Everyday Cotton collection officially drops February 17 on the SKIMS website. If history tells us anything, it won’t stay in stock for long.
