Sydney Sweeney Doubles Down on the Peekaboo Lingerie Trend for Her Latest Syrn Drop

Sydney Sweeney is proving that lingerie doesn’t have to scream to make a statement.

While announcing the release of her fourth Syrn collection, the Anyone But You actress leaned into the peekaboo lingerie trend — but in a way that felt more girl-next-door than overtly dramatic. The new “Comfy” drop, launched February 26, is built around cotton basics, and Sweeney found a surprisingly cool way to elevate them.

In promo images shot by photographer Jess Wasson, she layered a white plunging cotton bra beneath a black version of the same style, creating a subtle, double-take effect. Instead of looking chaotic, the stacked bras felt intentional — like styling, not a wardrobe malfunction. She echoed the idea below the waist, pulling high-waisted black briefs slightly off one hip to reveal a white pair underneath.

It’s a risky trend. Exposed underwear can go early-2000s tabloid fast. But here? It feels controlled and modern.

Beauty-wise, Sweeney switched things up in a major way. Gone is the platinum blonde bob she’s been favoring. In its place: her darkest hair color in months — a deeper brunette at the roots with soft bronde highlights framing her face. The darker tone adds contrast against the minimal cotton sets and gives the whole campaign a slightly moodier edge.

Her makeup stayed fresh and natural — visible freckles, soft liner, peach-toned cheeks. Nothing overworked. It fits the “Comfy” theme.

In additional shots, she modeled seamless tanks and underwear sets in nude, white, and black — proof that basics don’t have to be boring.

Honestly? What makes this campaign work is the restraint. It’s sexy, yes — but approachable. And that balance is harder to pull off than it looks.