Amanda Batula Edie Parker campaign cropped graphic tee photoshoot

Amanda Batula is getting people talking again, this time with a campaign that blends bold style and a bigger message. The “Summer House” star teamed up with Flower by Edie Parker, a fashion and lifestyle brand, for a charity-driven collaboration that supports cannabis criminal justice reform.

For the shoot, Amanda leaned into a playful, slightly rebellious aesthetic. She wore an extremely cropped graphic T-shirt featuring a cheeky slogan, paired with minimal styling that kept the focus on the statement piece. The look felt intentional. Simple, but designed to grab attention.

The campaign itself is not just about visuals. It is tied to a cause. Fifteen percent of proceeds from the collection go to the Last Prisoner’s Project, a nonprofit focused on cannabis-related justice reform. That adds a layer of purpose behind the bold presentation.

Styling-wise, the shoot kept things relaxed but polished. Amanda’s hair was styled in loose waves, and her makeup stayed soft and natural, balancing out the edgy tone of the campaign. The setting, filled with hazy, atmospheric details, added to the overall vibe without overwhelming it.

The reaction online has been immediate. Fans filled the comments with praise, while others pointed out the timing of the campaign, especially with her personal life currently in the spotlight. Either way, it is clear the campaign did what it was meant to do. It got people looking and talking.

Amanda has always had a laid-back, confident style, and this campaign feels like an extension of that. It is bold, a little playful, and not trying too hard to be anything else.

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