Chloé Unveils Breezy Eyewear Styles in Its Spring/Summer 2026 Campaign

Chloé has officially revealed its Spring/Summer 2026 Eyewear campaign, and the vibe is exactly what fans of the French fashion house expect. Think effortless, sun-drenched style with a soft vintage twist. The campaign continues the relaxed energy seen in the brand’s ready-to-wear collection, all guided by Creative Director Chemena Kamali’s free-spirited vision.

The new eyewear lineup leans heavily into ease and spontaneity. Instead of bold, over-the-top shapes, the frames focus on softer silhouettes with subtle retro details. Each design feels like something you’d throw on during a beach afternoon or a spontaneous summer road trip.

Three key styles lead the collection. The Judy frame offers a slim acetate pilot shape that feels polished but still relaxed. Delicate metal accents run through the design, giving it a touch of refinement without making it feel overly formal. It’s the kind of pair that works just as well with a breezy dress as it does with a casual denim look.

Next up is the Holly frame, which brings a hint of nostalgia. The sunglasses feature a gentle cat-eye shape paired with bold metal temples that add structure to the design. The silhouette feels playful while still maintaining Chloé’s signature elegance.

The Uma style might be the most runway-ready of the trio. First seen on the brand’s Summer 2026 runway, the frame features a sleek retro metal design with gradient lenses and a polished top bar. The result is a pair of sunglasses that balances vintage inspiration with modern sophistication.

The campaign imagery captures the spirit of the collection beautifully. Shot against hazy coastal backdrops, the visuals feature models with loose, wind-tousled hair, oversized disc earrings, and textured knitwear in soft sorbet shades.

The overall mood feels like golden hour by the sea — relaxed, warm, and effortlessly stylish.