Dakota Johnson Strips It Back in Effortless Calvin Klein Spring 2026 Campaign
Dakota Johnson stars in Calvin Klein’s Spring 2026 campaign, modeling denim and underwear in a relaxed shoot captured by Gordon von Steiner.
Dakota Johnson is stepping into a new fashion chapter. The actress officially makes her debut with Calvin Klein in the brand’s Spring 2026 campaign, and the result is exactly what fans expect from the iconic label: relaxed, confident, and quietly sensual.
Photographed by Gordon von Steiner, the campaign focuses on simplicity and comfort, two elements that have long defined Calvin Klein’s signature style. The images show Johnson in a series of understated looks featuring the brand’s latest underwear and denim pieces, styled in a way that feels natural rather than overly polished.
One of the standout moments from the campaign features Johnson wearing Calvin Klein’s Ultralight and Icon Cotton Modal underwear. The pieces are designed to feel almost weightless, offering soft support and a sculpted fit while maintaining that effortless everyday comfort. Johnson also models the Perfectly Fit Ultralight Bra, a design created with new supportive technology while keeping the barely-there feel that Calvin Klein underwear is known for.
Denim plays a big role in the collection as well. In several campaign shots, Johnson wears relaxed, easygoing jeans that tap into the brand’s classic American aesthetic. The Baggy Jean adds a laid-back silhouette, while the Archive High Rise Slim Jean brings a touch of ‘90s nostalgia with its structured fit. Another standout piece is the Relaxed Trucker jacket, which completes the denim lineup with a casual, timeless vibe.
The overall mood of the campaign is intentionally intimate. Instead of dramatic sets or elaborate styling, the focus stays on Johnson and the clothes themselves. It creates the feeling of quiet moments at home, where comfort and confidence naturally take the spotlight.
Johnson even shared her thoughts on the campaign’s concept, noting how Calvin Klein pieces instantly feel right the moment you put them on. For her, the campaign is about capturing the freedom and confidence of simply being yourself.
