Jennie Wore Vintage-Inspired Bikinis and a Star Hoodie for Frankies Bikinis Summer Campaign
Jennie stars in Frankies Bikinis’ summer campaign, wearing vintage-inspired swimwear and relaxed street pieces in Hawaii.
Jennie is fully stepping into summer, and this time, she is bringing her own style with her. The BLACKPINK star teamed up with Frankies Bikinis for a collection that feels relaxed, personal, and very wearable. Shot in Hawaii, the campaign leans into warm light, soft textures, and that effortless beach energy that does not try too hard.
The looks move easily between swim and everyday wear. Jennie is seen in vintage-inspired bikinis, including a clean white set that feels minimal but sharp, and a printed triangle top paired with low-rise denim for that laid-back, off-duty vibe. There is also a red set layered with relaxed pants, giving that mix of beach and street that the collection is built around.
What stands out is how natural everything feels. The fabrics look slightly faded, almost sun-worn, like pieces you have owned for years. Nothing feels overly styled or stiff. Even when she adds layers, like the Jane hoodie with the signature star logo, it still feels casual and easy.
The collection also brings in softer, more detailed pieces. Think crochet textures and lightweight cover-ups that move with the body rather than sitting heavy. These are the kind of items you throw on without thinking but still look put together.
This whole drop is built around a simple idea: swim-to-street. Pieces that work just as well off the sand as they do on it. Jennie makes that concept feel real, not forced.
Captured by photographer Alessio Albi, the campaign feels warm and personal. It is less about posing and more about mood.
The collection officially launches April 2 at 9 am PST, and if this campaign says anything, it is that summer style is about to feel a lot more effortless.
