Dior Addict Glass Lipstick Launch: Jisoo, Anya Taylor-Joy & Willow Smith Lead the Shine Trend

Dior Beauty is putting its latest lip launch front and center with a campaign that feels both polished and personal. This time, the spotlight falls on Jisoo, Anya Taylor-Joy, and Willow Smith, three ambassadors who bring very different energies to the same product. The result is a campaign that doesn’t rely on one look or mood. Instead, it shifts between soft, cinematic, and expressive without losing its focus.

Jisoo leans into a clean, luminous finish. Her look feels effortless, with the gloss catching light in a way that enhances rather than dominates. It’s subtle, but it still draws attention. Anya Taylor-Joy’s version is more dramatic. There’s a classic edge to her styling, with sculpted features and a high-shine lip that feels almost reflective under studio lighting. Willow Smith takes a different route altogether. Her interpretation is bolder and less restrained, where the lip becomes part of a larger statement rather than a finishing touch.

At the center of all three looks is the Dior Addict Glass Lipstick, designed to sit somewhere between a balm, a gloss, and a traditional lipstick. The texture is smooth and lightweight, giving that glass-like shine without the stickiness people often associate with gloss formulas. It’s meant to feel easy on the lips while still delivering visible color.

The formula includes hyaluronic acid, which Dior says supports up to 48 hours of hydration. That detail shifts the conversation slightly. It’s not just about how the product looks, but how it wears over time. According to Peter Philips, the idea was to create a product that layers multiple benefits into one step, so users don’t have to build their lip look with separate products.

The shade range plays into that same idea of flexibility. There are sixteen options, moving from soft nudes to deeper plum tones. Some shades are easy everyday picks, while others are more noticeable, depending on how you want to wear them. It’s the kind of range that doesn’t overwhelm but still gives enough variety to suit different moods or occasions.

Packaging follows Dior’s refillable approach, which adds a practical edge to the launch. The cases can also be customized with the brand’s signature motifs, turning the lipstick into something that feels a bit more personal. It’s a small detail, but it changes how the product fits into someone’s routine. It’s not just makeup, it’s something you carry and reuse.

This launch lands at a time when beauty trends are shifting back toward lighter, more natural textures. High-shine finishes are returning, but with better formulas that avoid the heavy or sticky feel that used to come with them. Dior’s approach fits neatly into that shift, offering shine that looks fresh rather than overdone.

By pairing that formula with three distinct faces, Dior expands the reach of the campaign without losing clarity. Each ambassador reflects a different version of modern beauty, which makes the product feel more adaptable rather than tied to a single look. It’s less about prescribing a style and more about showing how the same product can move across different aesthetics.