Jisoo Joins Salomon as New Global Brand Ambassador

BLACKPINK’s Jisoo is officially stepping into her gorpcore era. The singer, actress, and global fashion favorite has been announced as Salomon’s newest global brand ambassador, marking a major new partnership between one of K-pop’s biggest names and the French outdoor lifestyle label. The news was shared on May 28, 2026, with Salomon positioning the collaboration as a long-term connection built around movement, outdoor culture, and everyday style.

Jisoo, best known as a member of BLACKPINK and for her growing solo career and acting work, has already become a major force in fashion. Her ambassador portfolio has leaned luxury and polished over the years, but Salomon takes her image in a slightly different direction. This is less red-carpet princess and more cool, practical, off-duty star — which actually suits her current style evolution really well.

The partnership feels timely because Salomon has moved far beyond mountain trails. The brand is still rooted in performance footwear, apparel, and winter sports equipment, but it has also become a street-style favorite in recent years, especially with the rise of gorpcore and technical fashion. Jisoo’s appointment shows how strongly Salomon wants to sit at the intersection of sport, fashion, and culture.

In the announcement, Jisoo spoke about growing up close to the mountains in South Korea and how being outside continues to give her a feeling of freedom and grounding. She also said the partnership felt natural because of Salomon’s balance between functionality, movement, and style.

While the first campaign visuals are more about attitude than heavy styling, the mood is clear. Expect sleek outdoor pieces, technical sneakers, easy layering, and the kind of clean sporty styling that works both on a city sidewalk and a mountain path. For Jisoo, whose fashion image often blends elegance with quiet confidence, Salomon adds a fresh, active edge.

Her hair and beauty direction also fit the mood perfectly. Rather than overdone glam, the Salomon era will likely lean into natural textures, clean skin, soft definition, and that effortless “just stepped outside” finish. It is still very Jisoo, just with a more grounded, athletic twist.

Salomon has not revealed the full creative rollout yet, but the brand has confirmed that future projects and collaborations are expected as part of the partnership. For fans, this could mean campaign imagery, limited-edition styling moments, and maybe even a Jisoo-approved sneaker moment down the line.

It is a smart pairing. Jisoo brings global reach, fashion credibility, and a loyal fanbase, while Salomon gives her a new lane that feels modern, wearable, and very 2026.