PINK Frankies Bikinis Laguna Beach summer bikini campaign

Victoria’s Secret PINK and Frankies Bikinis are back with a summer drop that feels like a postcard from Laguna Beach. The new “Laguna Beach Summer” campaign leans into that easy, sun-soaked mood, fronted by Lily Chee and Olivia Neill. It’s playful, a little carefree, and built around pieces that move with you from the beach to the street.

At the center of the collection is swimwear that feels familiar but refreshed. Triangle tops, push-up bikinis, and classic string bottoms return in brighter colors and bolder prints. The fits are minimal, designed to sit comfortably while still making a statement. Nothing feels overworked. It’s the kind of swim you throw on without thinking twice.

What stands out this time is the expansion into lingerie. For the first time, the collaboration introduces bralettes and panties, keeping the same soft fabrics and flattering cuts the brands are known for. The pieces carry that same relaxed energy, more about comfort and feel than anything overly structured.

Beyond swim, the drop leans into off-duty dressing. There are light poplin skirts that sit easy on the waist, lace-trim tanks that layer without effort, and foldover pants that feel made for travel days or late beach evenings. It’s not just about what you wear in the water, it’s about everything around it.

The styling keeps things loose. Hair looks undone, skin is sun-kissed, and the outfits feel lived-in rather than styled. That’s what gives the campaign its edge. It doesn’t try too hard. It feels like summer as it actually is.

With this release, PINK and Frankies Bikinis keep their focus clear. Easy silhouettes, bright energy, and pieces that work across different moments. Whether it’s a quick swim, a walk along the boardwalk, or just a laid-back afternoon, the collection fits right in.

PINK Frankies Bikinis Laguna Beach summer bikini campaign

PINK Frankies Bikinis Laguna Beach summer bikini campaign

PINK Frankies Bikinis Laguna Beach summer bikini campaign

PINK Frankies Bikinis Laguna Beach summer bikini campaign

PINK Frankies Bikinis Laguna Beach summer bikini campaign

PINK Frankies Bikinis Laguna Beach summer bikini campaign