Adriana Lima Stars in Victoria’s Secret FlexFactor Campaign for Body by Victoria Balconette Bra Launch
Adriana Lima leads Victoria’s Secret FlexFactor campaign, showcasing the Body by Victoria Balconette Bra with sleek comfort, lift, and modern design.
Victoria’s Secret brings back full bombshell energy with Adriana Lima front and center for its new Body by Victoria FlexFactor Balconette campaign. The supermodel headlines the launch of the FlexFactor Balconette Bra, a key addition to the brand’s best-selling Body by Victoria collection, designed to merge sculpted lift with a barely-there feel.
Shot by photographer Dan Beleiu, the campaign also features Devyn Garcia and Kris Grikaite, creating a cast that blends legacy glamour with modern softness. The styling, handled by the VS Fashion Office, keeps everything clean, minimal, and intentionally refined—allowing the product to stay at the heart of the visuals.
At the core of the launch is the FlexFactor technology. The balconette bra is built with memory foam cups that naturally adapt to the body, offering a personalized fit that feels smooth and weightless. Instead of a rigid structure, the piece uses a flexible titanium alloy underwire that bends with movement and returns to shape, giving support without stiffness.
The balconette silhouette enhances a lifted, rounded shape while creating subtle separation, making it both flattering and wearable for long hours. The design focuses on comfort without compromising on the signature Victoria’s Secret aesthetic—confident, polished, and sensual.
Visually, Adriana Lima embodies the spirit of the campaign. She appears against a warm golden-toned backdrop, her hair styled with soft movement and a natural wind-swept texture. Her makeup stays luminous with glossy lips and softly defined eyes, keeping the focus on effortless beauty rather than heavy styling. Delicate jewelry accents the look without overpowering it.
The campaign also introduces color variety across the wider Body by Victoria line, including deep navy, classic black, soft pink, and fresh green. Each shade carries a different mood, from understated elegance to bold femininity, showing how the collection moves seamlessly between everyday wear and statement lingerie.
With Adriana Lima leading the visuals, the FlexFactor campaign feels like a modern evolution of Victoria’s Secret identity—less rigid fantasy, more real-world confidence, engineered comfort, and refined sensuality in motion.
