JISOO Returns for ALO Fall 2026 Campaign in Sporty Pink Looks
BLACKPINK’s JISOO stars in ALO’s Fall 2026 campaign, wearing Pink Marshmallow activewear, tennis styles and sporty layers photographed in Seoul.
JISOO is back in front of the camera for ALO’s Fall 2026 campaign, bringing her polished K-pop style to the brand’s latest collection. The BLACKPINK singer and actress was photographed in Seoul by Hong Jang Hyun, with the campaign moving between sleek activewear, Pilates-inspired looks and sporty pieces designed for cooler days.
JISOO has been closely linked with ALO since becoming the brand’s new face in 2024, and the partnership has continued through subsequent campaigns. Her original ALO collaboration was built around her interest in wellness and movement, particularly yoga and Pilates.
For Fall 2026, Pink Marshmallow becomes one of the collection’s standout shades. JISOO wears the Softsculpt Desire Tennis Dress in the soft pink color, giving the athletic silhouette a distinctly feminine finish. The fitted design follows the body before opening into a short tennis-inspired shape, making it an easy crossover between studio wear and casual styling.
Other images take the collection in a more understated direction. JISOO wears the Alosoft Center Stage Sports Bra with an Accolade Zip-Up Hoodie, while another look introduces the heavier Sherpa Edge Bomber Jacket. Black leggings and sneakers keep several outfits grounded in classic ALO workout styling.
The campaign also plays with off-duty layers. A cropped gray hoodie is paired with black leggings and sneakers, while a pink-and-white look brings a softer finish with a cropped tank, white bottoms and a matching layer tied around the waist.
JISOO keeps her beauty styling simple throughout. Her long dark hair appears loose and softly styled in several shots, while other images feature it pulled back with delicate face-framing strands. Natural makeup, softly defined eyes and a muted lip keep attention on the clothing.
The new campaign feels like a natural continuation of JISOO’s ALO story: fashion, movement and wellness without making the clothes feel restricted to the gym. ALO’s current collections similarly continue to mix activewear with tennis, lounge and studio-to-street pieces.
